Response of Schlosser's fast food nation 1.2

Reading the second chapter of Schlosser's fast food nation i came to realize many historical between business giants that I could have never imagined happening. The book describes how Ray Kroc and the creator of Disney world, Walt Disney had many competitive issues. At first McDonald's started out like any other old regular hamburger place and slowly got recognized by many people and even went as far to attract the president of the United States. Many marketing plans were put to the test in order to attract more customers ie: the happy meal. McDonald's basically tried to bring in more customers by targeting children because if they attracted a kid their parents would buy their food and there would also be two extra customers. Children also tend to nag their parents about something they want until they get it and this is the case for McDonald's because their ad campaigns were solely focused for the attraction of kids as customers which is something that goes on today on a much larger scale. Also by making different contracts with different companies fast food places are able to promote their products in a more enticing way and one example would be a tamagotchi toy which at a certain time was included in a happy meal toy.